“11/10 would recommend simon as your partner in paid strategy and execution”
B2B CORPORATE GIFTING - Loop & Tie
$1.6M in paid media across four channels, built from the ground up.
The problem. Loop & Tie was rebuilding its digital marketing from scratch: brand-new accounts, no tracking. I was brought on to stand it up.
What moved
Ran B2B gifting like e-commerce. Gifting behaves like B2C, so we used e-commerce campaigns, starting with Performance Max when it was brand new.
Revenue as the single source of truth. Weekly GA4 revenue, not platform metrics, drove our decisions, so we could scale with confidence.
Flexed with the season. We scaled up for peak demand and stayed in market off-season while some competitors stepped back.
Two channels to four. We added Meta and Microsoft Ads to Google and LinkedIn. Bing matched Google's return at the holiday peak.
The result. On Google, the main revenue driver, every dollar returned more than 5× in tracked revenue, and the return held even as clicks got 52% more expensive.
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“Simon brings a level of thoughtfulness and creative strategy to performance marketing that is rare.”
E-Commerce - Mysa
We used a combination of Google and Meta ads to drive revenue to Mysa’s online store at an average return on ad spend of 2.5x and drove 100s of thousands of customers in the process.
Mysa is a smart thermostat company based out of St. John’s, NL brothers Josh and Zach Green. The store is focused on arming customers with the ability to constantly monitor and adjust their energy use through smart thermostats.
Mysa’s customers are home owners, typically between the ages of 30 and 50. They tend to be tech savvy and motivated to reduce their impact on the environment. Armed with this information, we built personas and identified their ultimate goals. We landed on Google and Meta as primary channels, and expanded to Amazon as the company’s audience and revenue grew.
Contact me to see how I can get your results just like these.
“If you’re looking for someone who can think out of the box and autonomously solve problems - Simon is your person!”