Reallocate misspent marketing budgets and maximize pipeline.
analyze, prioritize , and implement your growth opportunities.
marketing strategy for B2B Saas companies
In the B2B accounts I audit, 20–30% of paid spend goes to campaigns that never show up in pipeline. Broken funnels. Un-actionable dashboards. Broken attribution.
"We have more marketing budget. Where should we put it?"
Your dashboards can't answer that, and the people running the ads shouldn't be the ones grading them. You need a second set of eyes.
I'll find where the budget is leaking, move it to what's working, and prove the result in pipeline.
“Simon is the real deal. He’s come in and quickly turned our paid strategy around! We’re seeing a big lift directly from his efforts. 11/10 would recommend Simon as your partner in paid strategy and execution.”
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"Simon is the real deal. He's come in and quickly turned our paid strategy around! We're seeing a big lift directly from his efforts. 11/10 would recommend Simon as your partner in paid strategy and execution."
Bridget Poetker, Loop & Tie
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"If you're looking for someone who can think out of the box and autonomously solve problems - Simon is your person!"
Daan Goossens, Mysa
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"Simon was attuned to the needs of Mysa's growth marketing efforts, as he was always looking for new channels, audiences, and opportunities. Simon not only provided invaluable insight into the team's marketing efforts, but he also regularly contributed ideas to the company's overall strategic direction"
Amy Fisher, Float
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"I appreciated his willingness to collaborate, test, pivot, and optimize. I never had any questions about how our ads were doing, as he always kept a clear line of communication. I can't recommend working with Simon enough – if I could, I'd hire him again!"
Erin Fry, Loop & Tie
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"I have no idea how our sales would have faired if it weren't for Simon's masterful marketing skills. The lead pool never went dry, he kept them coming to us in flocks."
Kiersten Hackett, Talkatoo
How we work together
Revenue Audit
A full read of your paid spend, matched to your CRM rather than platform numbers. You walk away with:
Where budget is leaking, and how much
Attribution you can trust to make the next call
A ranked reallocation plan, each move with the evidence and expected impact
The plan is yours to keep, whether or not we keep working together.
Growth Manager
I work directly with your team, on an ongoing basis, to maximize your revenue opportunities.
We scale the channels that work, experiment with new ones ,and eliminate wasted marketing effort.
Who its for
A good fit: B2B SaaS marketing teams spending $30K+ a month on marketing who need that spend to prove itself in pipeline.
Not a fit: teams looking for someone to just run ads, or programs with no CRM or pipeline data to work from.
Why Work With ME?
I leverage my experience to remove your biggest marketing paint point: pipeline.
My experience with a wide range of marketing tech stacks, multiple paid accounts types and various team structures allows us to quickly and efficiently get you to your revenue goals.
Get started below by booking a free 30 minute strategy call below, no strings attached.
““Simon brings a wealth of experience, knowledge and solid technical tools to the table, with strong specialization across a range of marketing frameworks and channels (ABM, outbound, paid search, SEO, content, etc). Simon a pleasure to work with and an asset for any company wanting to sustainably grow.””